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SEO for solicitors

Help prospective clients find the practice area and team that can help them.

Free initial review. No obligation.

What we can improve ↗

We work from Wimbledon with businesses across London and the UK.

A couple discussing documents with a legal adviser.

The work we can help with

Connect searches with the matters you handle

Give prospective clients the service and team information they need to assess your firm.

01

Practice areas

Organise content around the legal services you provide and the clients you want to reach.

02

People and offices

Make solicitor profiles, office details and relevant experience easier to find and assess.

03

Appropriate enquiries

Help a prospective client reach the right team without asking for unnecessary case details at the first step.

Free visibility audit

Review your firm’s search presence

A free initial review can identify where service information or the route to contact needs attention.

Service content

We look at how clearly your priority practice areas are explained to prospective clients.

Firm information

We review the public information about your team and offices that supports the decision to contact you.

Enquiry routes

We check how a visitor finds the appropriate contact option and what the first form asks for.

We review your website and public search presence, then explain what deserves attention first. If further work would help, we can discuss the scope with you. There is no obligation to continue.

Tell us about your business

Request your free audit

Share your website and the work you want to attract.

    Your details are used to respond to this enquiry. Please avoid including sensitive information.

    Our approach

    How we can improve your search presence

    Explore the approach for your business. Each section explains the work and the information we would need from you.

    Illustration of website information being reviewed before a business enquiry.
    Organise search around the matters you handle

    Someone researching a house purchase is asking different questions from a business considering a commercial dispute. Altaonix helps law firms organise search content around the matters they handle and the clients they want to reach.

    We begin with the firm’s practice areas, target clients and intake process. A broad page describing the whole firm may introduce the business, but it cannot answer every question about an individual service.

    We map the relevant searches to practice-area pages and supporting information. Each page needs a defined audience and a useful route to the team that handles those enquiries.

    Develop service content with your solicitors

    Explain the scope

    A prospective client should understand the type of matter the page covers and whether the firm can consider their enquiry. We use information supplied by your team rather than making assumptions about your services or jurisdictions.

    Describe the first step

    Explain how an initial enquiry is assessed and what happens before any engagement is agreed. Published details about consultations, charges or response arrangements must match the firm’s own process.

    Keep professional review in the workflow

    We develop and organise the copy using specialist information your firm supplies. Your solicitors check the services, legal explanations and claims about experience before publication.

    Make the team and offices easy to assess

    Fee-earner profiles can explain the person’s role and relevant experience using information your firm supplies. Approved case information or other evidence can support a service page where it is appropriate to publish it.

    Office pages should describe actual locations and the services available there. We distinguish those offices from areas where you can serve clients remotely, rather than presenting every target location as a branch.

    Explore Local SEO ↗

    Give enquiries a clear route to the firm

    A prospective client should be able to identify a practice area and see how to contact the firm. We review navigation, mobile contact options and the information requested by forms.

    An initial form can collect broad matter type and contact details without inviting a full account of a sensitive matter. We agree the fields and routing with your team so the website fits its intake process.

    Review the website and quality of enquiries

    We check technical access, internal links and the organisation of service and guidance pages. For a redesign, we review existing URLs and relevant redirects before launch.

    Reporting can cover priority searches, practice-area pages and tracked enquiries. Where intake feedback is available, it helps distinguish suitable new matters from unrelated contacts. Search data alone cannot tell us whether an enquiry became an instruction.

    Before we start

    Solicitor SEO questions

    Discuss your requirements ↗

    Can you focus on one practice area

    Yes. We can prioritise a service the firm offers and wants to develop, while keeping the surrounding site useful. We assess the audience, existing pages and search demand before recommending the scope.

    Will you write legal advice for the site

    We can help develop service copy and organise guidance supplied by your team. Your firm remains responsible for providing and approving the specialist content before it is published.

    Can you support several offices

    Yes. We can plan accurate office pages and service information for actual locations, with clear routes to the relevant team. We assess each office’s role rather than duplicating one page across place names.

    Can you guarantee rankings or new matters

    No. Search results and client decisions are outside any agency’s full control. We define the proposed work, report what is measured and review suitable enquiries with your team where feedback is available.

    Free visibility audit

    Review your firm’s search presence

    Share the website, practice areas and locations you want to focus on. Please leave case details and client information out of the initial request.