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Case studies
Understand the business challenge, the work carried out and what the evidence shows.
How we can help
A useful case study should help you assess whether an approach is relevant to your business. It needs a clear starting point, a description of the work and results presented with enough context to understand them.
Detailed case studies will be added here as project evidence is prepared and approved for publication. In the meantime, explore how we approach measurement and tell us about the results that matter to you.
Wimbledon based. UK wide.
01 / Case Studies
What each case study will cover
01
The business and its market
The sector, services and locations explain the commercial context. A dental practice seeking treatment enquiries needs a different approach from a removal company expanding its service coverage.
02
The starting challenge
We explain the issue the work was intended to address. This might involve weak service visibility, unclear website structure, an inconsistent local presence or a difficult enquiry journey.
03
The work carried out
A case study should describe the actual changes, such as technical fixes, service content, local profile improvements or website design. The scope and project period help readers understand what was delivered.
04
The outcome and its limits
Results need a stated source, measurement period and useful comparison. Where enquiries, bookings or sales are included, the method should make clear what was tracked and how the figures were counted.
Changes in demand, tracking or other marketing activity should be explained where they affect the interpretation.
02 / Case Studies
Measures that fit the business
01
Dental practices
Relevant treatment searches, visits to useful practice pages and tracked appointment enquiries can help connect visibility with patient acquisition. Practice feedback adds context about enquiry quality and available capacity.
02
Removal companies
Service-area visibility and quote requests provide useful signals. Where operational records are available, booking feedback can help show whether enquiries match the moves the business wants.
03
Trades and service businesses
Calls, quote requests, service interest and job locations can help assess whether search is reaching suitable customers. These measures need to reflect the way the business receives and handles enquiries.
04
Ecommerce and B2B organisations
Product discovery, purchases or qualified commercial enquiries may be more useful than an overall visitor count. The reporting approach should follow the customer’s buying journey and the data available.
03 / Case Studies
How we discuss performance
We agree the measures before drawing conclusions about results. Search data, website analytics and business feedback each show different aspects of performance. We explain what each source can and cannot tell us.
When several activities contribute to a change, the case study should describe that context. A result from one business also needs to be understood within its own market and starting position.
04 / Case Studies
Explore the approach behind the work
Read about SEO, Local SEO, AI Search Optimisation and Web Design to see how we help customers find your business, assess your services and get in touch.
We start by identifying what needs attention and agreeing how to measure progress for your business.
Free visibility audit
Start with your own visibility priorities
Tell us what you want to grow and how you currently measure it. A free visibility audit can help identify where your website and search presence deserve closer attention.
Free initial review. No obligation.