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Ecommerce SEO

Help shoppers find the categories and products your business can sell them.

Free initial review. No obligation.

What we can improve ↗

Altaonix is based in Wimbledon, working with businesses across the UK.

An online retailer preparing products and parcels at a worktable.

The work we can help with

Connect organic searches with your catalogue

Focus on relevant products, useful information and a buying process customers can complete.

01

Priority categories

Choose the product ranges that deserve search attention according to your catalogue and business priorities.

02

Product discovery

Review category structure, product information and technical issues that affect access to the shop.

03

Sales context

Assess organic search alongside purchases, availability and the information your reporting can support.

Free visibility audit

Review your shop’s search opportunities

Start with a free initial review of the public website and the product ranges you want to prioritise.

Category structure

We look at how shoppers reach your important ranges and understand the products within them.

Product information

We review the public detail available to people comparing relevant products.

The buying route

We look for visible obstacles between discovering a product and taking the next step towards purchase.

We review your website and public search presence, then explain what deserves attention first. If further work would help, we can discuss the scope with you. There is no obligation to continue.

Tell us about your business

Request your free audit

Share your website and the work you want to attract.

    Your details are used to respond to this enquiry. Please avoid including sensitive information.

    Our approach

    How we can improve your search presence

    Explore the approach for your business. Each section explains the work and the information we would need from you.

    Illustration connecting an online product catalogue, shopping bag and completed checkout.
    Choose categories that deserve attention

    An online shop needs more than a growing visitor count. The people arriving should be able to find relevant products, compare the details and buy. We review organic search alongside the catalogue, stock and buying process.

    We start with what you sell, which products are available and the categories you want to grow. Search research helps identify how shoppers describe those products and what information they need before buying.

    The recommendation should fit your catalogue. A high-volume search is of little use if the products behind it are unavailable or unsuitable for your business.

    Give products a clear place in the shop

    Category and navigation structure

    We review how a shopper moves from a category to relevant products. Clear links between categories, subcategories and product pages also help search engines discover the catalogue.

    Product information

    Useful pages explain the product, options and details needed to compare it. We use the specifications, images and availability information you supply so the descriptions match the products you sell.

    Buying questions

    Customers may need help choosing a size, comparing suitable products or understanding the delivery information you publish. Supporting content should answer those questions and link to the relevant products.

    Review filters, variants and technical access

    Filters can create many combinations of URLs. We review which pages should be discoverable in search and which mainly help customers narrow a selection. The answer depends on the catalogue and how the shop is built.

    We also assess product variants, internal links, duplicate URLs and technical access. Product data should describe the information shown to shoppers. Adding structured data does not guarantee a particular search appearance.

    Plan for changes in the catalogue

    Products can be temporarily unavailable, replaced or removed from the range. We review how the website handles those situations before recommending changes to pages, links or redirects.

    For a rebuild or platform move, useful existing URLs and search traffic need to be considered before launch. If the shop itself needs wider work, our Ecommerce service covers planning a new website or rebuild.

    Measure organic search alongside sales

    We agree useful measures for your shop. These can include relevant category and product traffic, completed orders and revenue where tracking is available and reliable.

    Stock changes, promotions and changes in measurement can affect a comparison. We explain those limits and use the evidence available rather than attributing every sales change to SEO.

    Before we start

    Ecommerce SEO questions

    Discuss your requirements ↗

    Can you work with our existing shop platform

    We review the platform, access and current technical setup before agreeing the work. Some improvements may depend on the platform, a developer or an additional project scope.

    Should every filter combination appear in search

    No. Some combinations help shoppers browse but do not need a search landing page. We review demand, useful content and technical behaviour before recommending which pages to prioritise.

    Is this the same as building an online shop

    This service focuses on organic search for a shop. Our Ecommerce service covers a new website or rebuild; the two can be planned together where useful.

    Will product markup guarantee enhanced search results

    No. Structured data needs to describe the page accurately and meet the relevant platform requirements. Search engines decide how eligible pages appear.

    Free visibility audit

    Review your shop’s organic search opportunities

    Share your website, priority categories and the products you want to grow. A free initial audit can identify where a more detailed ecommerce SEO review should begin.